Driving Transformation
with a People-Centric Approach

ABOUT US

We are a collective of independent experts specialising in (digital) transformation, finance, compliance, and process improvement. We are united by a mission to drive long-term change by putting people at the centre of every transformation. Our structured, human-centred approach to digital and organisational change empowers individuals and enhances processes. Through empathy, collaboration, coaching, and continuous learning, we create environments where everyone thrives, fostering sustainable success and meaningful impact.


Founded by Hasna Belarbi and Sabrina Coenradi, the Transformation Mastermind Group was established with a clear vision: to reshape how change is delivered by placing people at the heart of the transformation process.


We adopt a balanced approach that integrates the "soft" elements—culture, leadership, and individual experiences—with the "hard" components of processes, systems, and strategy.


Our delivery process is tailored to the organisation and structured to ensure that each step addresses the root causes of challenges. We ensure we understand where people are in their change journey and enable them to embrace and support the transformation.


Our Collaboration Model


While we operate as independent professionals, we believe that collaboration is key to achieving successful transformations. By functioning as a mastermind collective, we regularly exchange best practices, insights, and strategies. We co-create frameworks and tools—such as our Transformation Readiness Scorecard—to guide organisations through their unique transformation journeys.


This collective approach ensures that every organisation we work with benefits from a broad spectrum of expertise while maintaining the agility and flexibility that comes from engaging with a network of independent specialists.

Assessing Readiness
& Empowering Leaders
for Lasting Organizational Impact

approach to sustainable transformation

Essential services empowering to navigate change and achieve long-term success

Transformation
Readiness Assessment


Our scorecard evaluates key areas that drive transformation success:


  • Culture
  • Leadership
  • Desire to Change
  • Stakeholder Engagement
  • Organisational Enablement for Sustainable and Continuous Improvement


We provide strategic insights and tailored recommendations to enhance your transformation journey and achieve lasting results.





Learn more

People-Centered Transformation Leadership  Training


Our program


  • Empowers leaders with coaching skills and proven strategies to drive change
  • Develops leaders that inspire teams, and achieve lasting results
  • Guides managers taking a people focused approach through every stage of transformation—from conception to implementation and aftercare
  • Teaches managers to adress adress the needs, motivations, and concerns of individuals throughout the process.
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Leverage our combined knowledge
to unleash your organisation's potential

Partnering with our Mastermind Group gives you access to a powerful network of experts who specialize in driving meaningful change. We bring together highly skilled professionals dedicated to unlocking your organisation’s potential through
a structured and people-centered approach.


Access to motivated and skilled professionals

For organisations seeking effective change, partnering with our Mastermind Group gives you access to a network of highly skilled professionals who excel at driving transformation. Our members are united by a commitment to:


Holistic Change Delivery: We balance the human and structural elements of change to ensure lasting results, addressing leadership development, cultural shifts, and strategic execution.


Tailored Solutions: Our experts provide customized approaches to meet your organisation's unique needs, leveraging the latest tools and techniques to enhance your readiness and resilience.


Sustainable Transformation: We focus on empowering your people and leaders, ensuring that change is not just a one-time event but an ongoing journey of growth and adaptation.


Keeping your expertise up to date and your work innovative.

For independent professionals passionate about driving change, our group offers the perfect environment for growth, collaboration, and impact. 


Here, you can maintain your professional independence while tapping into the collective knowledge of a powerful network. 


We bring together experts across various industries to share insights, solve challenges, and co-create solutions that lead to meaningful transformation.


When you join our mastermind group, you’re not backed by a traditional consultancy—you retain your independence. This means you have the freedom to bring your unique insights, skills, and approaches to the table. 


At the same time, you gain all the advantages of a consultancy: access to a diverse network of professionals, collaborative problem-solving, and expert support on-demand.

Contact us

Neem contact met ons op

Amsterdam, The Netherlands
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